Is your marketing
opening doors?

The Five Door Method Self-Assessment

Twenty honest questions for cleaning company owners. Rate each statement, and we'll show you which of the five doors is costing you the most jobs.

Progress0 / 21
Door 1

Platform

Are you advertising on the right platform for your target audience?

We know which platforms our booked jobs actually come from.

Our ad budget is split intentionally, not evenly or by habit.

We show up in local search (Google Business Profile, maps, reviews).

We test at least one new channel or placement each quarter.

Door 2

Creative & Art

Does your ad creative grab attention and resonate with the audience?

Our ads use real photos and video of our crews and completed jobs.

Our branding looks consistent across ads, website, trucks, and uniforms.

We refresh ad creative before performance drops off.

Our offer and value proposition are clear within the first 3 seconds.

Door 3

Targeting

Are your ads reaching the right people?

We have a written profile of our most profitable customer.

Our ads are limited to service areas we actually want to serve.

We retarget website visitors and past customers.

We exclude audiences and job types that waste budget.

Door 4

Ad Engagement

Are users engaging with your ad and taking the next step?

Ads send people to a matching landing page, not a generic homepage.

Booking or contacting us takes less than a minute on a phone.

We respond to new leads within 5 minutes during business hours.

We track calls, forms, and messages back to the ad that created them.

Door 5

Sales

Are your sales processes efficient and converting leads into customers?

We know our close rate and average job value by lead source.

Every lead gets a documented follow-up sequence until they say no.

Our techs and CSRs are trained on a consistent sales conversation.

We ask for reviews and referrals after every completed job.

We can identify the quality of our leads as they come in.

Last step

Where should we send your results?

So we know who we're talking to.

21 questions left